| Benefits for Advertisers |
| VoiceAds® Right In Your Ear |
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Forced Exposure
This new media channel is highly effective: the VoiceAds are always heard by the
target group before the call begins. Because of focused targeting on only the target
group(s) and because of the one to one marketing, there is no waste and every advertising
euro is spent on the target group(s).
Reach
The reach of mobile advertising with Adfortel is wide; almost everyone has a mobile
telephone and makes several calls every day. The number of direct instances of interaction
is enormous!
Instances of interaction
A mobile phone caller will make, on average, two outward going calls each day. That
means that, as an advertiser, you are able to reach everybody within a target group
at least twice a day with a VoiceAd. In a target group consisting of, for example,
10,000 users, you can, therefore, expect around 20,000 instances of interaction
each day.
Segmentation and timing
Using various data, (name/address/town, age, education, income and mobile phone
number) which are received during the registration process, the profile of the caller
is determined. The VoiceAds Engine offers segmentation opportunities, so that VoiceAds
can be linked to the correct target groups, after which these can be played as soon
as the caller starts a telephone call. This enables different VoiceAds to be played
at specific times of the day, and/or on specific days; this can even be related
to the region or town/city. It is also possible to play VoiceAds only in the mornings,
for example, to promote breakfast products. In this way, the caller gets to hear
VoiceAds that are relevant in terms of the message and timing.
Campaign planning
The campaign can be planned in terms of a final date, a maximum number of instances
of interaction or a maximum budget to be spent.
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